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RBC Medical – Managing Complex Medical Device Development
Problem:RBC Medical Innovations faced the challenge of managing multiple complex medical device development projects simultaneously. Each project required precise coordination between mechanical, electrical, software, and systems engineering teams while maintaining strict FDA compliance standards. The company needed to protect its gross margin while delivering innovative medical solutions on time and within budget.Tasks and Actions:As Technical…
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Merging Giants: A Google Maps and Cloud Integration Case Study
ProblemGoogle faced a complex challenge when merging Google Maps into Google Cloud. The merger affected thousands of enterprise customers who held accounts with both services. Each business unit had separate customer support teams, account management processes, and billing systems. The lack of unified customer data made it difficult to identify overlapping accounts and assess the…
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Building Structure at VimChat — Product Roadmap, GTM, and Market Clarity
Problem: VimChat, a mobile app startup, had developed a prototype allowing consumers to text businesses using keywords (e.g., #75757) without downloading an app. Despite having a working product and test users, the company lacked strategic direction. There was no structured roadmap, user research, or launch strategy. The engineering team worked reactively, while the CEO struggled…
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Suitable Technologies – Finding Lost Revenue
Connecting Systems to Drive Revenue: A Suitable Technologies Case Study ProblemSuitable Technologies created Beam, a telepresence robot that let users connect remotely through a mobile platform. The company struggled to track customer usage and match it with appropriate billing. The sales team had no visibility into customer usage patterns because the customer service portal and…
